REALTORS® are notorious for knowing a lot of people, but many REALTORS® assume their sphere of influence will produce endless leads without much effort. 虽然这有时可能有用, diverse lead-generation systems are crucial for longevity in this business. Networking is part of that, but it’s time to start thinking about networking in a new way.
Networking events probably come to mind when you think of networking. Those one-off meetings have benefits, but a networking group can truly help you prosper. Though there are various forms of networking groups, look for one that meets once a week with professionals who have a desire to connect, 提供推荐, and share ideas for mutually inclusive business principles.
Here’s how you can elevate your lead-generation process by getting involved in a networking group.
去当地的. Established local entrepreneurs and business leaders have influence in the community. Find a group in your community, or consider launching your own. Look among industries that have good synergy already, and get shoulder to shoulder with influential and passionate people—not the “What’s in it for me?“类型.
找一群志同道合的人. Referrals fly within groups where the members share similar goals, 每个人都有一个志同道合的M.O.，让会员真正联系和分享.
寻找有限会员团体. The membership of the group should be industry-exclusive—one REALTOR®, 一个按摩师, 一个银行, 诸如此类. Getting involved in a group where you are the real estate authority will be most beneficial for your business.
评估团队的领导能力. The ideal networking group is based on a proven model where leadership is evident. 最好的团队有一个结构化的议程, 指定的领导角色, 为会员提供贡献的机会, and a professional-development component of each meeting. 如果一群人聚在一起喝咖啡, 午餐, or after-hours drinks with no set format or opportunity for professional development, 它的寿命有限.
做一个领导者. We all want more leads, more business, and more clients. The best members of a networking group are those who put giving first. 播种越多，收获越多. 用金克拉的话来说, “You will get all you want in life if you help enough other people get what they want.”
长期参与. 关系随着时间的推移而发展. Regularly attending your group is your best investment. Be consistent about meeting at the same time on the same day every week. This allows you to stay top of mind with local business leaders and entrepreneurs. It’s an appointment you make, and it’s one you can’t afford to miss.